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Nordstrom’s Decision

Posted - Sep. 6, 2004 at 9:29 a.m.



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Nordstrom’s recent decision to remain in the upper Main Street area of downtown Salt Lake City is exciting and welcomed news.

It is important for the downtown area’s future to have the kind of magnet/destination shopping a store like Nordstrom represents. Along with jobs, such stores are known for stimulating shopper traffic, which in turn, benefits smaller neighboring retailers, many of which are homegrown. As well, they bring social vibrancy and economic vitality to any area where they are located. Indeed, they become a symbol of a community’s success.

So, the Nordstrom decision bodes well for the planned rejuvenation and long-term vitality of the capital city’s core business district.

That Nordstrom would decide to stay after adamantly declaring its intention to move also speaks volumes about the enormous commitment of The Church of Jesus Christ of Latter-day Saint to maintaining its headquarters neighborhood. The Church, as previously announced, is behind the $500 million renovation of both the ZCMI and Crossroad Malls. By persuading Nordstrom to stay, the Church and the nationally prominent developer it has hired have taken a giant step toward guaranteeing the success of the project.

Now, KSL along with everyone else looks forward to seeing more precise plans for the redevelopment and the positive changes that are in store.

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