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NEW YORK - January 22, 2007 - The Dew Action Sports Tour, the pro tour of action sports, today announced Salt Lake City as the site of the Toyota Challenge, Sept. 20-23, at the Energy Solutions Arena. The Salt Lake City event will be the fourth of five stops on the 2007 tour. The event will feature the greatest talent in skateboarding, BMX and freestyle motocross.
In making the announcement the Dew Action Sports Tour's President Wade Martin said: "We are very excited to be coming to the state of Utah and the City of Salt Lake. Salt Lake City and Utah showed a strong commitment to bring the Tour to their community. Their rich history in hosting events along with a great passion for outdoor lifestyle sports made this a natural selection for the 2007 Dew Action Sports Tour Toyota Challenge."
"I look forward to welcoming the Dew Action Sports Tour athletes and spectators to our state," said Utah Governor Jon M. Huntsman. "The State of Utah has identified sports development as a key component to its economic-development and promotional strategy, and an event of this magnitude allows us to continue to help position the state as a leader in the sports community."
"Action sports is a growing genre and we're excited to bring the Dew Action Sports Tour to our community," said Jeff Robbins, president & CEO of the Utah Sports Commission, which lead the local effort to secure the event. "We have a dynamic sports heritage, and hosting the Dew Action Sports Tour is another example of our commitment to sports and recreational activities in Utah."
Entering its third year the Dew Tour is the most watched and attended Action Sports property in the world. Attendance for the 2006 Dew Action Sports Tour totaled nearly 250,000 and has had an average of 38 million viewers tuning in via NBC and USA each year. The top athletes in the world will take part in this year's Tour, all competing for the highly coveted Dew Cup which is awarded at season's end to champions in each of the six disciplines. The 2006 Dew Cup winners include Nate Adams (Freestyle Motocross), Jamie Bestwick (BMX Vert), Anthony Napolitan (BMX Dirt), Daniel Dhers (BMX Park), Bucky Lasek (Skateboard Vert) and Ryan Sheckler (Skateboard Park). A complete Tour schedule will be announced in the coming weeks.
