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Kraft Foods to battle obesity


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NORTHFIELD, Ill., Jul 01, 2003 (United Press International via COMTEX) -- Kraft Foods will adopt a series of programs to help to educate the food consumer and battle rising obesity levels in the world.

"Just as obesity has many causes, it can be solved only if all sectors of society do their part to help. Kraft is committed to product choices and marketing practices that will help encourage healthy lifestyles," Betsy D. Holden, co-chief executive officer of Kraft Foods, said in a statement.

The company's actions will focus in four key areas: product nutrition, marketing practices, consumer information and public advocacy.

Some initiatives are nearing implementation, while others will require further development, including continued input from experts and interest groups outside the company, Holden said.

Among the actions planned are: a cap on the portion size of single-serve packages, guidelines for the nutritional characteristics of all products, the elimination of all in-school marketing and nutrition labeling in all markets worldwide.

Copyright 2003 by United Press International.

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