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NEW YORK — The company that houses WWE and UFC is set to step in the ring with a new boxing promotion as part of a business deal with Saudi Arabia. TKO Group announced Wednesday it will serve as managing partner and run the day-to-day operations of the promotion. The first event will be held in 2026. TKO did not announce the name of the league that will run in partnership with Turki Alalshikh, chairman of the Saudi General Entertainment Authority, and Sela, a subsidiary of Saudi Arabia's Public Investment Fund. UFC president and CEO Dana White and WWE president and TKO board member Nick Khan will lead the promotion.
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