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Every night random fans are picked out of the stands to participate in contests that test their skill and promise a prize if they're successful. Halfcourt shooting contests have a long history at high school, college and pro basketball games. In recent years, contests requiring fans to putt a golf ball the length of the court into a small slot have become popular. That's how a fan at a Nebraska game recently won a $75,000 Porsche. Businesses can built their brands by sponsoring these contests. There are about a half dozen companies that provide insurance to cover the sponsor's risk.
