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Low-carb Food Not Just For Dieters

Posted - Feb. 19, 2004 at 7:20 a.m.



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LOS ANGELES, Feb 19, 2004 (United Press International via COMTEX) -- Low-carb mania has spread beyond millions of U.S. dieters to include folks who just want to be healthy, a report says.

Food industry analysts say a far greater number of people than those trying to lose weight are now displaying a "carb awareness," watching their carbohydrate intake because they want to cut out foods they feel are unhealthy, the New York Times reported Thursday.

This widespread heightened interest has evolved into what one food company executive termed "a major shift in consumer behavior." And it has prompted changes in the way food is made, packaged and sold like nothing since the early 1990s.

In Southern California, two entrepreneurs -- and Atkins dieters -- have opened the first two low-carb supermarkets called Pure Foods, and individual low-carb markets are opening nationwide. In January, a new magazine called LowCarb Living hit newsstands.

Copyright 2004 by United Press International.

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