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ZURICH — FIFA has signed its long-time sponsor AB InBev to a Club World Cup deal that will promote the Budweiser and Michelob Ultra brands at the tournament in the United States next year. The value of the latest Budweiser deal which includes player of the match awards was not announced. The global brewing giant joins Chinese electronics firm Hisense as existing World Cup sponsors making separate deals for the relaunched 32-team club event that was previously included in FIFA deals covering all competitions. FIFA's longest-standing backers Coca-Cola and Adidas have not announced separate financial backing for the Club World Cup.








