FIFA signs Budweiser brewer AB InBev to separate sponsor deal for 2025 Club World Cup in the US

FILE - A bartender clears bottles of Budweiser beer from the bar near a replica of the FIFA World Cup trophy at an official U.S. Soccer fan party at the Budweiser World Club, in Doha, Sunday, Nov. 20, 2022.

FILE - A bartender clears bottles of Budweiser beer from the bar near a replica of the FIFA World Cup trophy at an official U.S. Soccer fan party at the Budweiser World Club, in Doha, Sunday, Nov. 20, 2022. (AP Photo/Ashley Landis, File)


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ZURICH — FIFA has signed its long-time sponsor AB InBev to a Club World Cup deal that will promote the Budweiser and Michelob Ultra brands at the tournament in the United States next year. The value of the latest Budweiser deal which includes player of the match awards was not announced. The global brewing giant joins Chinese electronics firm Hisense as existing World Cup sponsors making separate deals for the relaunched 32-team club event that was previously included in FIFA deals covering all competitions. FIFA's longest-standing backers Coca-Cola and Adidas have not announced separate financial backing for the Club World Cup.

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