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The MTN sees 78% increase in football viewership

The MTN sees 78% increase in football viewership



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Press ReleaseCENTENNIAL, Colo. - The Mtn. - MountainWest Sports Network, saw a 78% increase in its average household viewership over its viewing audience from 2007. An average aggregate of 870,000 cable and satellite households (HH) tuned in to Mountain West Conference football over 13 weeks and 30 games in 2008 versus 489,000 from 2007.

"We can certainly attribute this gain to a number of factors, including increased cable and satellite distribution from the year before, and an outstanding season by Mountain West Conference institutions on the field this year," said Kim Carver, vice president and general manager of The Mtn. "Still, the fact remains that we are seeing a steady growth in numbers each year and we will work to sustain this growth, both through increased distribution and enhancements to our on-air product in the future."

The Mtn. attracted an average total of 704,000 households in the Salt Lake City DMA for 2008 compared to 430,000 in 2007, an increase of 64%. Average household viewership in Albuquerque was 64,000 in 2008 opposed to 14,000 in 2007 (357% increase), with the Las Vegas DMA seeing an average total 102,000 households viewing this season, 127% better than the 45,000 HH that watched in 2007.

Added Carver: "As the network currently receives ratings information for three of the markets in the Mountain West footprint, we use these as a sampling of the broader picture. We're pleased by the continued growth of the network."

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