Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
Lenovo has signed on to be the official technology partner for FIFA, which includes the 2026 World Cup in the United States, Canada and Mexico as well as the 2027 Women's World Cup in Brazil. The announcement was made during Lenovo's Tech World innovation event in Seattle on Tuesday. FIFA President Gianni Infantino said the deal will continue to upgrade fan experiences and make data more accessible to fans and teams. Jeff Shafer, Lenovo's head of corporate marketing, said there have been been multiple meetings with FIFA about the role of artificial intelligence in helping teams and fans better understand all the data produced during a match.
