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SAO PAULO — Local commentators and experts in Brazil reject jargon and tactical minutiae while trying to reach millions of potential American football fans. They seek to draw attention to NFL games by using funny metaphors, catchy stories about players and loud celebrations on air. Critics say that approach is condescending, but growing TV ratings, new podcasts by Brazilian experts and feedback from supporters suggest poking fun and educating at the same time was key in the growth of NFL fandom in the South American nation.
