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GENEVA — FIFA has picked hospitality provider On Location to run its high-end billion-dollar program for the 2026 World Cup in men's soccer. The tournament will see 104 games in the United States, Canada and Mexico. The value of the deal was not disclosed on Thursday but is expected to earn at least $1 billion for the world soccer body. The next World Cup will be played in 16 cities, including 11 in the U.S. that host NFL games where On Location already operates. On Location already has the hospitality contract for three Olympic Games starting next week in Paris.
