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Google wants to create the best experience possible for its users, which is why they frequently update its search algorithm. According to their website, the algorithm looks at things like search terms, relevance, usability, the expertise of sources and location, among others.
As a Google user, this is great because you know that you should be getting only the best results on that coveted first page. But as a business owner who depends on high search rankings to reach your target audience, this might cause some headaches.
Maybe you've already experienced some pain from Google's December 2022 link spam update. Google used an AI-based spam-prevention system they call SpamBrain to detect and neutralize any bad or unnatural links they found on websites. Whether you realize it or not, your website might have been penalized for these types of links — and that means traffic that used to be coming your way is now diverting to your competitors.
Luckily, there are ways to fix this issue and boost your search engine rankings once again.
Let SEO Werkz help you clean up your website
Unlike many others, SEO Werkz clients weren't affected by Google's SpamBrain rollout in December 2022. That's because building reputable links is just one of the things SEO Werkz does very well. But building good links is only part of it — identifying and removing toxic links is just as important.
The first step to identifying toxic links pointed to your website is to determine the difference between the two. Quality links come from trusted, authoritative sites that feature relevant and unique content. Remember, at the end of the day, you want to provide value to customers who visit your site and you should expect the same of those sites that link to yours. You want links that are topical and line up with your site's content and marketing themes.
Toxic links, on the other hand, are low-quality links that try to mislead or manipulate Google in some way. This might include links that are hidden in blog comments or other locations, tracing to irrelevant sites or linking to sites not indexed by Google, for example. There are several ways you might unknowingly be receiving traffic from or using toxic links on your site, so performing a website audit is one of the best ways to identify them.
"All businesses engaged in SEO practices like link-building should be regularly running backlink audits, as this provides a key window into what's going on with your site from an SEO perspective," SEO Werkz stated in a recent blog post. "If you have been disavowed or find toxic links pointing to your site during this process, you can quickly take steps to remove them and restore the health of your site for both users and search engines alike."
While you certainly can take advantage of free online resources to help you run a website audit, working with top digital marketing professionals like SEO Werkz is the gold standard. Not only can they help you identify potential problems and offer solutions, but they'll keep a constant eye on your site so you can focus on what matters most.
Sign up for a consultation
Having a healthy website could mean the difference between a thriving business and one that struggles to survive past the first year. However, implementing a robust SEO strategy can be difficult to do on your own — particularly when Google regularly rolls out algorithm updates.
SEO Werkz offers an affordable and effective solution for businesses that are looking to boost their results on Google and other search engines. Their services include website auditing, keyword planning, search engine optimization, link building, content generation and more. Each of these tools combines to improve your rankings, bring more traffic to your site and ultimately increase your business.
At SEO Werkz, accountability and transparency are key. You'll receive a clear roadmap of optimizations, analysis and reporting from a team of in-house experts who produce real, measurable results. And because they'd rather earn your loyalty than buy it, SEO Werkz doesn't hold you to any long-term contracts. They're confident that the results will speak for themselves.
To learn more about how SEO Werkz can help you increase traffic and revenue, sign up for a consultation today.
