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LOS ANGELES — Ally Financial has expanded its growing portfolio as a top NASCAR sponsor. It has a deal to become the official bank of the stock car series and NASCAR-owned race tracks. The multiyear deal was announced Sunday ahead of NASCAR's exhibition extravaganza at the Los Angeles Memorial Coliseum. Ally says it'll work to enhance the fan experience through programming, giveaways and fan-centric content. Ally also says it'll be the presenting sponsor of NASCAR's Drive for Diversity Awards beginning in 2024.
