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Organic Snacks in Big Supermarket Push

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NEW YORK, Jun 17, 2004 (United Press International via COMTEX) -- Organic snacks are making a big, unexpected mainstream move in American supermarkets, a report says.

Such an evolution may come as a surprise for those who think of organic foods as pristine strawberries or zucchinis untouched by preservatives, pesticides, hormones or antibiotics.

All the good things about the $23 billion organic food industry are being processed by food makers at a near-frenetic pace into convenient snack foods, USA Today says.

Sales of organic chips, nuts, nutrition bars and candy jumped 29.6 percent last year, outpaced only by organic meats, including poultry and fish, the Organic Trade Association reports.

Organics are reported to be Frito-Lay's fastest-growing line. In a year, Frito-Lay has emerged as the No. 1 seller of organic snacks. It recently introduced organic Tostitos chips and now is working on an organic Doritos line.

"There's a perception that the organic consumer is living in a commune somewhere," says Stephen Quinn, marketing chief at Frito-Lay. "She's not. She's my wife."

Copyright 2004 by United Press International.

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