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Eight days ago, the Pac-12 Conference announced on Twitter that its Board of Directors met and authorized the conference to begin immediate negotiations for the conference's next media rights agreement.
The Pac-12 had been busy poking around a variety of media-rights scenarios for months, but given the defection of USC and UCLA, there was now urgency. The remaining 10 members were eager to weigh their options and find stability in the wake of the loss of the Los Angeles television market.
On Wednesday morning, I asked a high-ranking Pac-12 official whether ESPN and Fox might take the entire 30-day exclusive negotiating window to make an offer or whether we should expect a resolution before the Aug. 4 deadline.
The answer: "Depends on our friends in Bristol."
ESPN has emerged as the most likely bidder for the Pac-12's rights. I've learned a number of things in the last two weeks that make the network the conference's most intriguing lifeline.
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