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ST. GEORGE — While seemingly simple, it turns out that the new logos for the renamed Utah Tech University can unleash an "Easter egg" hunt.
Corporate, sports and collegiate logos are known to be full of hidden messages or "Easter eggs" such as the arrow inside the FedEx logo, the "31" in the Baskin Robbins logo or the "M" on the forehead of the horse in the logo for the Dallas Mavericks.
The new logos were revealed last month as part of the campus' name change from Dixie State to Utah Tech that becomes official on July 1.
According to Jyl Hall, a spokesperson with the university, the new logo was designed by Dallas-based Torch Creative, which actually consists of two designers — Michael Thurman and Brad Bishop.
