LONDON, Jul 16, 2004 (United Press International via COMTEX) -- A market research firm has found British men have overtaken women as Britain's true chocoholics, the Daily Mirror said Friday.
Three in five men snack on chocolate when out and about compared with just half of women, an 8 percentage point difference, a Mintel survey found.
Furthermore, men are more likely to turn their noses up at greener snacks.
Just two-thirds of men quizzed in the poll of 1,000 adults were classed as healthy snackers compared with three-quarters of women, a 10 percentage point difference.
About 13 percent of women snacked on dried and fresh fruit, vegetables and nuts, contrasted to 8 percent for men, and 62 percent of women snacked on fruit, contrasted to 51 percent for men.
Claire Hatcher, one of Mintel's consumer analysts, says men have stolen the chocoholic crown because women are getting caught up in the current trends for diets and healthy living.
Copyright 2004 by United Press International.