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SALT LAKE CITY — The Jazz will be holding a Zoom practice Saturday, and their fans are all invited. Well, at least 50,000 of them.
The team will livestream its Saturday afternoon practice at the Zions Bank Basketball Campus via Zoom to as many 50,000 participants, the team annoucned.
"We are always focused on connecting with our fans and finding unique technology to bring unprecedented access to our players and coaches," owner Ryan Smith said in a statement. "We are excited to partner with Zoom to leverage its innovative platform to stream practice for the first time in our history."
Smith has pushed for innovative ways to connect with the fan base. Earlier this summer, he championed a virtual locker room experience for fans. Saturday's large Zoom gathering is yet another push to further build a bridge between the players and fans using technology.
"We live in a hyper-connected world and the demand for direct-to-consumer content is growing stronger and stronger," Smith said. "This experience begins a new chapter of fan engagement and direct-to-consumer content."
Along with practice, the livestream will be used to show off the new design elements inside the practice facility. The Jazz have painted the practice court black and white as it appears the Jazz are going through a color redesign — at least unofficially. The stream will also include live interviews, pre-recorded features and guest commentary.
"We're proud to join forces with the Utah Jazz to livestream an open practice to fans across the world," Zoom chief technology officer Brendan Ittelson said. "It's an exciting time to be in technology when our innovation is helping to transform experiences and connect the world. This is a groundbreaking opportunity to bring unique and interesting content directly to fans regardless of location. Now not only local fans can be part of this premier experience, but Jazz fans from across the globe have an opportunity to participate."
The link to the Zoom practice will be available at UtahJazz.com and the team's social media channels.