Idaho renews sponsorship of Famous Idaho Potato Bowl

Idaho renews sponsorship of Famous Idaho Potato Bowl

Save Story
Leer en español

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

EAGLE, Idaho (AP) — Idaho has renewed its sponsorship of the Famous Idaho Potato Bowl college football game for $450,000 annually.

The Capital Press reports in a story on Tuesday that the Idaho Potato Commission, a state agency, agreed to a five-year extension.

The commission has sponsored the game since 2011.

Commission President Frank Muir says a recent study by an independent group found the media value of the sponsorship at $13 million annually.

Muir says that 2 million viewers watch the game that he says is essentially a four-hour infomercial about Idaho potatoes.

The commission says the football conferences represented in the bowl game include four of the five largest potato-consuming states in the country.

In this year's game held on Dec. 22, Wyoming defeated Central Michigan 37 to 14.


Information from: The Capital Press (Ore.),

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Most recent Idaho stories

Related topics

The Associated Press


    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the Trending 5.
    By subscribing, you acknowledge and agree to's Terms of Use and Privacy Policy.

    KSL Weather Forecast