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SALT LAKE CITY — On the Fourth of July, drivers on Utah's freeways were treated to the reminder, "You're not a firework; don't drive lit." On Pioneer Day, they were told, "If yer eyes are saggin', pull over yer wagon."
The warnings on the overhead variable message signs (VMS) are designed to be eye-catching as drivers cruise down Utah freeways. "Message Mondays" usually feature clever word play or something themed to a holiday, while Friday posts feature statistics, usually pretty grim: For instance, in July, only seven days passed without a death on one of Utah's highways. Believe it or not, that reflected a positive trend compared to July in previous years. Those statistics will appear in an overhead message on a Friday in August.
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