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NEW YORK (AFX) - Publisher Dow Jones & Co. said Friday advertising revenue at its flagship Wall Street Journal newspaper grew 5.8 percent in July on an 11.7 percent increase in advertising volume.
Dow Jones also said total advertising revenue grew 50.7 percent at its weekly Barron's publication, while its group of community newspapers saw advertising revenue fall 2.4 percent in July.
At the Wall Street Journal, Dow Jones said linage growth in technology, classified and financial advertising were partially offset by slight declines in general advertising.
Technology advertising reported some of the biggest gains in July volume, up 33.5 percent.
At Barron's, the revenue growth came on a 29.1 percent rise in advertising pages, aided by increased financial advertising. This year's July also offered one more issue than last year.
At its Ottaway Newspapers group, advertising revenue fell in most categories except for online, which was up 62.4 percent in July. Some of the steepest declines were in display, down 5.7 percent, and classified, down 5.8 percent.
Dow Jones' international advertising revenue grew 15.3 percent on strong color advertising at the Wall Street Journal's Asia and Europe editions.
Dow Jones shares fell 55 cents to $35.44 in afternoon trading on the New York Stock Exchange. Copyright 2006 Associated Press. All rights reserved. This material may not be
Copyright 2006 AFX News Limited. All Rights Reserved.
