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This is Fred Ball for Zions Bank, speaking on business.
As the weather warms up and the mountain snow begins to melt, naturally, our minds tend to dream up plans for this year's summer vacation. Rather than taking a trip to Hawaii or playing golf in St. George, Western River Expedition CEO Brian Merrill hopes I'll consider taking a rafting trip with them down a river instead. I'm still not sure, even though Brian assures me I'll be in very good hands.
In fact, for more than forty years the adventure company's well-trained river guides have led people down the Green and Colorado Rivers. The fully catered trips allow participants to escape from the doldrums of daily living into the world of mother nature unlike any camping or backpacking venture can offer. Nothing quite compares to rafting down the Colorado River while staring up at the cliffs of the Cataract Canyon.
Western River offers a variety of expeditions, including simple one-day rafting trips to more intense five-day excursions. Brian tells me regardless of the trips' length, customers receive the same quality of service from highly trained, courteous river guides.
New this season is Western River's Moab Adventure Center. To house the center, the company recently purchased and remodeled the old Taco Bell building on Main Street in Moab. Now, you can go to one place and book any adventure you can imagine in Moab. Visitors can still go on one of Western River's raft trips, or try one of their new Hummer Safaris, or a hiking tour in Arches. While at the Adventure Center you can also book a scenic air tour, a horseback ride or even a mountain biking venture. The center sales various outdoor gear as well.
The Moab Adventure Center opens May 1, right when the weather warms up and it comes time to start fulfilling those summer vacation ideas.
For Zions Bank, I'm Fred Ball. I'm speaking on business.