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This is Fred Ball for Zions Bank, speaking on business

Before the Internet, before PCs and computer software, even before VCRs, a Utah company was forging the frontier of marketing production services. The year was 1979 and a local entrepreneur by the name of Gary Dansie recognized a niche business that would benefit many companies. He believed he could specialize in providing companies with marketing tools such as slide shows, transparencies and print materials that, at the time, were considered state-of-the-art.

As computers came along, the company began offering CD-ROM development and digital video production. Digital Options made a major shift in 1995 when Chris Dansie joined as a full partner bringing the technical expertise necessary to expand the company's products and services into the emerging Web industry.

Through the years, DIGOP has kept pace with technology. Gary and Chris continue to look for opportunities to expand and grow into emerging markets. Digital Options grew and moved to a 10,000-square-foot facility to provide clients with a broad offering of interactive business technologies and expertise. That includes everything from custom Web application development, Web content management products and Web technology integration to creative production services.

This year, Digital Options celebrates 23 years of serving a lengthy list of clients who span the globe. And to complement its focus on creative and technology-rich services, the company has adopted a new name-DIGOP, D-I-G-O-P-a condensed version of Digital Options.

The name change is reflective of the technology company's achievements and gained technical expertise. And we'll likely hear more from DIGOP in the near future as the company plans to launch its own Web software products.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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