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When the world last saw Cate Edwards, she was campaigning for her father's vice-presidential bid with a prime-time speech at the Democratic National Convention.
Two years later, Dad (that's former U.S. Sen. John Edwards to the rest of us) may be mulling another White House run, but the 24-year-old Princeton grad is focused more on New York City than Washington, D.C.
She's become a budding Internet entrepreneur, following a stint as an editorial assistant at Vanity Fair magazine.
With a friend, Edwards recently launched Urbanista Online, an Internet rolodex of sorts for 20-somethings in Manhattan.
The site says it offers advice on issues such as, "Where should I go to get my Marc Jacobs shoes re-heeled?" or, "Does anyone know the best place to get a really great haircut?"
The list of recommendations is culled from a questionnaire that Edwards sent to "all of their chicest friends," resulting in "over 1,000 recommendations from New York City trendsetters," the site says.
The idea was sparked as such things are -- over drinks. Edwards and her friends in the magazine biz would go out after work and talk about the best places to find footwear bargains and shop for the newest fashion trends.
"All of those things that make up a young girl's life in New York, we asked each other's advice on," Edwards says. "Tons of girls come into the city each year, and you can get lost so easily."
Does Edwards think her site's devotion to the upscale and trendy might clash with her father's recent focus on fighting poverty? (He's heading a poverty center at UNC Chapel Hill and has made it the centerpiece of what most political wags expect to be his presidential run.)
Cate acknowledges that Urbanista highlights "the superficial things that are important to many girls that age."
But the site will also include tips about volunteering and cultural opportunities in New York, Edwards said. And she hopes it will help young women make the most of life in the big city.
"It's an expensive city to live in, and I think a lot of people our age miss out on things because of that," she said.
Edwards is heading to Harvard Law School this fall, and she's already thinking about an Urbanista Boston, as well as an Urbanista D.C. Does that mean she thinks her father is running again?
"If you find out," she said, laughing, "let me know."
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