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This is Fred Ball for Zions Bank, speaking on business.
I once heard of a simple diet that went something like this, “If it tastes good, spit it out.”
Well, simple as that seems, it’s not so easy to follow. I, like so many people, enjoy snacks, but there’s always the consequence of either weight gain or (sometimes after too much snacking), just an overall ill feeling. But it doesn’t have to be that way. A company in Midway has created a snack that is both healthy and good to eat.
It’s called the Go Cookie, and I recently had a chance to taste one and meet company founders Randy and Helen Hall.
During our visit, the Halls told me their experience in the cookie business began several years ago. They owned and operated a gourmet cookie company in Los Angeles. They found success but after a while they decided it was time to sell the company, and the couple moved their family to Midway. But soon after, the business bug bit again, and they began exploring the idea of creating another kind of cookie—one that was good for the body. The Halls contacted Maggie Chan Roper, an experienced nutritionist, and after a year and half of research and development, they created the Go Cookie.
The Halls told me that Go Cookies are made of whole grains and natural fruit sweeteners—a combination that creates one of the body’s healthiest kinds of fuel. The cookies are also high in protein, which is excellent for producing sustained energy, and they’re enriched with more than 20 vitamins and minerals. But best of all, in my opinion, is their homemade taste. Go Cookies are soft and chewy and come in five flavors, including chocolate chip, oatmeal cinnamon raisin, peanut butter chocolate and white chocolate orange made with real orange juice.
The Halls told me that people who try them for the first time often say they can’t believe a nutrition/energy product could taste so good. But taste has been a top priority for the company from day one, and as a result, sales are unexpectedly high. Since last fall, Go Cookies began selling in Utah at nutrition stores such as GNC, health clubs, ski and sport stores as well as Macey’s, Dan’s, Reams, selected Albertson’s and C-stores. And eventually, the company will “go” nationwide.
For Zions Bank, I’m Fred Ball. I’m speaking on business.
