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This is Fred Ball for Zions Bank, speaking on business.
I remember it wasn’t too long ago that a surprising number of Utahns were traveling out of state, all for the simple pleasure of a doughnut. It was the famous Krispy Kreme Doughnuts name that lured people to what I believe was just a single store in Las Vegas. I wondered why anyone would travel the distance that is, until I tried one.
Well, I think when the folks at Krispy Kreme realized how much of a demand there was for their tasty treats in Utah, they took a serious look at our state, and in little time, we had a store of our own in Orem. Apparently, that hasn’t been enough to satisfy the craving because Krispy Kreme has decided to add a second store in Sandy.
Yes, the Fort Union Krispy Kreme plans to open on November 13, at 7525 S. Union Park Avenue, and I’m sure it will be another easy location to spot. Just look for the long line of customers in front of the famous “Hot Doughnuts Now” sign.
As is the case with many great franchises, Krispy Kreme has an interesting story. It began back in 1937, when Vernon Rudolph, the company’s founder, bought a doughnut shop in Kentucky from a French chef. The purchase included the company’s assets, good will and the rights to a secret, yeast-raised doughnut recipe.
Vernon opened shop in Nashville, Tennessee, and other members of his family soon joined in, opening shops in Charleston, West Virginia, and Atlanta, Georgia. Then, Vernon decided to settle in Winston-Salem, North Carolina. Using the Krispy Kreme secret recipe, he soon had a following and the rest is history. Today, the company produces 3 million doughnuts a day at more than 190 stores in 31 states.
But Krispy Kreme does more for communities than sell delicious doughnuts. Over the past year, the Orem location alone has donated more than $1 million to support local community events and activities. Most people believe that you have to give something in order to receive, and Krispy Kreme’s tremendous effort to build and foster positive community relations seems to speak for itself.
And now, we Utahns can have that Krispy Kreme taste without driving miles away.
For Zions Bank, I’m Fred Ball. I’m speaking on business.
