The Modellers

Posted - Oct. 4, 2001 at 8:46 a.m.



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This is Fred Ball for Zions Bank, speaking on business.

Wouldn't it be great if we could see the future? How wonderful would it be if we could tell in advance the results of our actions? Would you like to know what is likely to happen as a result of some decision you have to make - before having to make that choice? We all would!

There is an organization in Salt Lake City called The Modellers Research Group. They provide future insight and are finding how welcome this information is to businesses around the country.

The Modellers Research Group models the future. It's called forecasting or predicting or simulating the future. The organization is recognized worldwide for their expertise in this very special area. They do amazing things. They apply very sophisticated and high level analytical techniques to research data to build forecasting models. Customers can know in advance how their clientele will react if they present them with a specific product or service. It is a rare and unique ability.

The company has four Ph. D.'s and a highly trained staff of analysts, statisticians and programmers. What they do is called sophisticated and advanced preference modeling. This service is provided to market research companies around the country.

An interesting new program the company is working on is called "Can He Play?" This program will predict for NFL teams, how a specific player will perform for their team in a specific position and add to their win column - before they select him in the player draft.

This type of modeling has a real impact on consumers. It helps businesses build better products and services that meet the needs, expectations and wants, at a price consumers will pay.

Yes, foreseeing the future is a great tool. Companies such as IBM, Nabisco, KFC, Disney, Pfizer, Pizza Hut, American Express and Frito Lay are just some of the organizations that use Salt Lake City's Modellers Research Group to plan for the future.

For Zions Bank, I’m Fred ball. I'm speaking on business.

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