This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
This is Fred Ball for Zions Bank, speaking on business.
Do you remember in the early ‘90s when some of the buses around Salt Lake started appearing with marketing wraps? They certainly caught our attention then and still do today. In fact, a recent study of people who live and work in areas where these wraps are used showed that most people noticed the wraps and said the graphics had more impact than billboards. And most of the people in the study felt that vehicle wraps helped to create a positive image for companies.
With that kind of response, vehicle wraps have become a new medium for advertising. But they’re not just for buses. Now, they can be seen on personal vehicles, as well, because many companies have recognized the concept as an effective way to spread their messages.
Well, Cliff Halling and Derek Williams of Salt Lake City saw the possibilities for vehicle wraps back in 1997. Both believe people see vehicle graphics five times more than they do billboard advertising and 100 times more than newspaper advertising. And they tell me that it costs less. So Cliff and Derek formed their company and called it Wrap-N-Roll USA. They told me that they wanted to provide local Utah businesses with the ability to implement the old adage “a picture is worth a thousand words.” Starting their own company in this unique kind of business made sense for the two experts since together they have more than 28 years of sales, marketing and advertising experience.
The vinyl wraps are designed on a computer and applied to a specific vehicle template. And they have templates for every vehicle on or off the road. From this point, the graphics are printed on a large-format digital printer. An electro-static vinyl wrap is then applied to the vehicle. The vinyl wrap will not affect the vehicle’s paint. Once the wrap is applied, it can be left on for up to two years and can endure any kind of weather and washing. The wrap can be removed at any time.
Wrap-N-Roll doesn’t just do vehicles. They’ll wrap windows, walls and even floors with a company’s message, logo or any graphics that best represent the business. With greater exposure for fewer dollars, it certainly seems Wrap-N-Roll is the way to go.
For Zions Bank, I’m Fred Ball. I’m speaking on business.