Estimated read time: 2-3 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
This is Fred Ball for Zions Bank, speaking on business.
Utahn Jeff Flamm long looked for a faster way to read and process information. Back in 1986, he and business partner Ron Gunnell co-founded Health Benefits America or HBA after developing a streamlined process to aid employees in evaluating and enrolling in benefit plans. Their simplified process involved printing a personalized benefits booklet for each employee, eliminating the need to read multiple HMO and PPO packets. It was a great idea and one that landed business for HBA from some of the largest companies in America.
Then, little more than 10 years later, Jeff's search for faster reading led him to a new approach. It was one he discovered after meeting Dr. Akihiro Kawamura, an expert on brain enhancement technology. While visiting Dr. Kawamura in Japan, Jeff participated in two training sessions and saw that he could read and process information much faster with increased clarity. What's more, Jeff realized that the program could help other people improve the way they process and manage information. So he founded a company that would do just that and called it Infinite Mind.
From the start, Infinite Mind focused on creating a fun, interactive program called eyeQ, spelled e-y-e capital Q. It consists of 12, seven-minute sessions that help users strengthen their eye muscles, expand their fields of vision and stimulate their brains to adapt to high-speed mental imaging. The company has posted the first session on its Web site at infmind.com.
According to Jeff, most people double their reading speed in the first few sessions. They also increase their typing speed, concentration, eye-hand coordination and mental processing speed. eyeQ is currently being marketed to consumers, schools and businesses nationwide. A Japanese version was recently developed, and the company is now in the final development of a Spanish version.
Infinite Mind has also developed a corporate version of eyeQ. The product has been so successful that many users have calculated a return on investment ranging from 1300 to 6600 percent. That's amazing and certainly demonstrates the program's value. Thanks to Jeff Flamm and Infinite Mind, we all have a chance to read a little faster.
For Zions Bank, I'm Fred Ball. I'm speaking on business.