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F. Bethers

F. Bethers

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This is Chris Redgrave for Zions Bank Speaking on Business.

No matter what industry you're in, creativity is your power tool. It's not just a quality masters have access to but is instead a learnable, trainable skill that can be honed into a process. Entrepreneurs use it all the time to solve problems in innovative ways, according to Fortune magazine. Claudia Gaston has always loved to create because she can't help herself. That makes the new business, F. Bethers, she co-owns with her fiancé, Forrest Bethers, a perfect fit.

Claudia has been a designer for years, and Forrest complements this work by adding his own touches. She's completed projects for clients across the Wasatch Front. Along the way Claudia gathered her own mix of beautiful items, and one day an idea came to her — why not offer this same collection to other people? This became F. Bethers in Holladay.

This is an eclectic store featuring everything from the sensational to the unusual, like furniture made from antique barn wood or reclaimed wood turned into a mirror, tables or benches. You can find tapestries, maps, unique oil paintings, vintage items and home décor and accessories. It's literally anything from gift items to beautiful antique furniture. And the combination of styles is another factor that sets it apart, French Country, Shabby Chic, Old World, Rustic Industrial and Modern and Contemporary.

Design remains an important focus for F. Bethers, in addition to the unique product mix. Claudia wants it to appeal to anyone. In just under a year of being open, F. Bethers has already developed a loyal following of customers, some who come in once a week just to see what's new. The owners are excited about having one-of-a-kind items you can't get find anywhere else. That means if you're in the store and you see something you love, Claudia's best advice is to pick it up because chances are it won't be there the next time you stop by.

If you would like to have your business featured on Speaking on Business, email us at

For Zions Bank, I'm Chris Redgrave, speaking on business.

F. Bethers 3949 S. Highland Dr. Holladay, UT 84124 801-419-3168

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