UALR team declared champs in academic challenge

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

LITTLE ROCK, Ark. (AP) — A team of students from the University of Arkansas at Little Rock has taken first place honors following their winning presentation in a branding competition.

The team won the annual AT&T Campus Brand Challenge in Dallas. Five AT&T senior vice presidents judged the competition and awarded a $3,000 scholarship to the winning team.

The competition is designed to provide students with real-world experience through designing and implementing an integrated marketing plan.

The UALR students took the win after going head-to-head with teams from much larger universities, including the University of Illinois, University of Missouri, University of Texas, and Texas A&M University. The University of Nebraska was the runner-up.

To prepare, the students conducted focus group research and pre-test and post-test surveys each with a sample of more than 400 students.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Related topics

The Associated Press


    Catch up on the top news and features from, sent weekly.
    By subscribing, you acknowledge and agree to's Terms of Use and Privacy Policy.

    KSL Weather Forecast