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Wild Heart Western

Estimated read time: 2-3 minutes

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This is Fred Ball for Zions Bank, speaking on business.

Norman and Kim Doyle were looking for a new business opportunity but weren't sure what they wanted to do. They made a list of all their interests to decide which might provide good business possibilities.

Horses and horse riding and have always been a shared passion for the Logan couple, so they decided their Internet-based business would sell Western clothing for men and women. They launched in December 2005. However, after discovering some vendors were reluctant to sell products to them because they didn't have a storefront, the Doyles leased property on Main Street in Logan and opened their store in November 2006.

By that time, Norm and Kim had found their products appealed more to women than men so they changed their focus to specialize in women's Western clothing. Wild Heart Western is a women's western boutique with hats, belts, jeans, shirts, dresses and gift items. It carries one of the state's largest selections of western show clothes. Some of the brands it offers include Cruel Girl, Sculley, Hobby Horse, Cowgirl Tuff and BrazilRoxx, a specialty jean handmade in Brazil. It also has a variety of jewelry pieces made by local artisans.

With their location just down the street from Logan's historic Bluebird Restaurant, Kim says in the summertime, a good portion of their clientele are tourists. Wild Heart Western is a boutique that can accommodate everybody's budget. They are also happy to special order any product a customer might not find in the store or on their Web site.

The Doyles recently purchased a traveling Western wear shop called Dodge Duds. They feel it's a good opportunity to expand their business and are still working out the logistics of how to integrate it. Norm and Kim are constantly on the lookout for new items to make Wild Heart Western unique. Their eventual dream is to open an indoor riding arena with an adjoining restaurant, which they feel would benefit Cache Valley.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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