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This is Chris Redgrave for Zions Bank Speaking on Business.
Bronson Sulser developed a passion for helping people save money on buying a new car. It was a hobby that friends, family and even people he knew through work would consult with him when it came time to choose a new vehicle. So, one day Bronson thought — why not take his system, which he perfected with friends and family, and scale it by setting up Kentson Car Company, an online car dealership he would run on the side. Or so he thought.
Fifteen years later, Dealerrater at the National Auto Dealers Association recently named Bronson's online car dealership, Kentson Car Company, as the No. 1 Used Car Dealership in the United States at their annual conference. The business has also received several Best of State Awards for Best Car Dealership. This means Bronson has come a long way from when he started business in his Bountiful home office.
Kentson Car Company is a 100 percent online dealership with a facility located on a two-acre property in Bountiful. Their niche is family vehicles including SUVs, and they specialize in slightly used cars with a few thousand miles which saves people hundreds of dollars on the purchase price.
Another huge innovation was the creation of a digital paperwork experience so after a family comes in and settles on their choice, financing and paperwork take approximately 10 minutes. It's all done digitally and people can take the car and go. That means a ton of time saved over the more traditional brick and mortar car dealerships.
Awards and online reputation are an important part of the business, but there's more for Kentson Car Company. Since they merit the confidence of people all over the country, they get orders from virtually everywhere. But Kentson makes it simple — they can ship a car anywhere in up to five days and provide daily tracking as well. Or if the client prefers, they offer a full-service shuttle service to pick people up from the airport who fly in to personally drive their new car home.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Kentson Car Company 2450 S. 500 West Bountiful, UT 84010 801-859-1886 www.kentsoncarcompany.com
