Measuring Outcomes In Facial Rejuvenation No Longer Exclusively Subjective


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[IN] CPC MTC

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-- WITH PHOTO -- TO NATIONAL EDITORS:

Measuring Outcomes In Facial Rejuvenation No Longer Exclusively

Subjective

SAN FRANCISCO, April 26, 2014 /PRNewswire-USNewswire/ -- A panel of

plastic surgeons at the annual Aesthetic Meeting in San Francisco of

the American Society for Aesthetic Plastic Surgery (ASAPS), today

presented a variety of measures and methodologies to better gauge

patient outcomes and satisfaction in a more objective manner than ever

before realized. In an effort to steer-clear of opinion or subjective

evaluations, plastic surgeons have come together to identify practical

and logical means to evaluate the more objective results of various

facial rejuvenation procedures.

"It almost goes without saying that beauty, being in the eye of the

beholder, has always been a matter of preference and opinion," states

Al Aly, MD. "But as a group of surgeons who strive to achieve optimal

results and continually search to improve patient outcomes and

satisfaction, we had to ask ourselves why we couldn't come up with

some means of measuring the results of facial rejuvenation procedures

objectively," he continued.

The doctors have examined patient satisfaction in a fairly simple

manner for years -- Is the patient happy with their results, or not?

Is the surgeon happy with what they were able to provide to their

patient and were they happy with their own results? While all of this

information is important, it is entirely subjective and the bigger

question remains: Can surgeons evaluate their results based on more

objective measures of attractiveness?

When you factor in personal preference and perception you create

another obstacle in terms of finding a less subjective means to

evaluating outcomes. Not every plastic surgeon would agree on other

surgeon's results. One might find something attractive whereas another

would feel they could've done a better job - so who is to say? Both

surgeons could recognize change - but determining whether it is

positive change is another issue.

This raises the question of how humans determine attractiveness. Until

recently, plastic surgeons had very little information on this subject

and have looked to evolutionary psychology as guidance. Plastic

surgeons have discovered that humans are, for the most part,

Koinophiles. Koinophilia, a term first used by biologist Johan

Koeslag, refers to sexual creatures who, when seeking a mate, have a

preference for those who do not have any unusual, peculiar or deviant

features. In essence, humans, as sexual creatures prefer the common -

the average. That is, for them, what defines attractiveness. When you

examine the specific physical facial characteristics of certain

individuals and evaluate the distance between someone's eyes or their

lip-to-nose ratio for example, you will find that those who the

majority of people deem attractive fall into the middle in terms of

measurements.

Further, we are all what can be classified as cognitive averagers. We,

on a daily basis, take in other people's faces. We see them on

television, in the street, at work - and what we haven't fully

recognized is that our brains are wired to constantly re-assess our

perception of beauty based on the overall average of what we see every

day. "This is among the reasons why fashions change and trends change.

It is the work of our cumulative cognitive averaging that ultimately

creates the next definition of attractiveness. It is ever-changing,

but it is almost always based on averaging," explained Dr. Aly.

Dr. Aly has been examining his own patients and their results for

quite some time and has discovered that while there may be an obvious

difference between pre-and post-op, change didn't always necessarily

translate to improvement. This in and of itself requires doctors to

carefully consider what is perceived as 'normal' on average and

therefore most attractive. Are doctors merely creating change, or are

they creating what can be defined, (either subjectively or

objectively), as attractive?

The panelists agree. There is clearly a paradigm shift taking place

respecting how to evaluate patient outcomes in facial rejuvenation.

James Grotting, MD, has been utilizing a new tool in his own practice

to assess the outcomes of facial aesthetic surgery, in an effort to

continually improve what he is doing and the results both he and his

patients see. Andrea Pusic, MD, Associate Professor at Cornell

University created a questionnaire/survey tool, the "Face-Q", to

enable surgeons to better understand the impact facial aesthetic

treatments may have on a patient's quality of life. To date, more than

1,000 Face-Q questionnaires have been completed, and Face-Q is

available to any surgeons who wish to use it.

Dr. Grotting today presented his findings from the results of a

250-facelift patient satisfaction survey along with a study of nearly

50 of his patients utilizing the Face-Q survey. Findings revealed that

patients are not only satisfied, but that their quality of life

improves. A patient's social confidence and psychological well-being

improves post-op, including the manners by which they interact with

the world and how they feel about themselves. Grotting asked his own

patients who participated how much younger they felt they looked and

how long they felt their results lasted, one year post-op.

"The Face-Q is a welcome addition to my practice," explained Dr.

Grotting. "It is targeted and the questions are relevant to particular

patients, procedures and surgeons and can be used by researchers and

clinicians. It is a benefit and a service to the plastic surgery

community," he continued. "From using Dr. Pusic's tool, I have

learned things about my own procedures that I would not necessarily

have noticed otherwise. I have learned things about my patients

including their social function and how they feel in relationships

with friends and family - all of which are tied into their surgical

outcomes," Grotting explained.

Foad Nahai, MD, moderator of the panel explained, "We have always felt

that objective evaluation was probably an elusive goal and that

ultimately, success was measured by the patient - but now there are

measures to determine if a procedure met the patient's expectations.

Did it change their outlook? Did it change the areas they were

concerned about? As the subspecialty of aesthetic plastic surgery

evolves, we are developing key analyses and tools to improve outcomes

in novel ways."

About ASAPS The American Society for Aesthetic Plastic Surgery

(ASAPS), is recognized as the world's leading organization devoted

entirely to aesthetic plastic surgery and cosmetic medicine of the

face and body. ASAPS is comprised of over 2,600 Plastic Surgeons;

Active Members are certified by the American Board of Plastic Surgery

(USA) or by the Royal College of Physicians and Surgeons of Canada and

have extensive training in the complete spectrum of surgical and

non-surgical aesthetic procedures. International Active Members are

certified by equivalent boards of their respective countries. All

members worldwide adhere to a strict Code of Ethics and must meet

stringent membership requirements.

Website: www.surgery.org Follow ASAPS on Twitter:

www.twitter.com/ASAPS Become a fan of ASAPS on Facebook:

www.facebook.com/AestheticSociety Locate a plastic surgeon in your

area : http://www.smartbeautyguide.com/select-surgeon

Logo - http://photos.prnewswire.com/prnh/20140226/DC72077LOGO

SOURCE American Society for Aesthetic Plastic Surgery

-0- 04/26/2014

/CONTACT: Leigh Hope Fountain or Gloria Gasaatura: 415-978-3500, leigh@surgery.org or gloria@surgery.org

/Photo: http://photos.prnewswire.com/prnh/20140226/DC72077LOGO

/Web Site: http://www.surgery.org

CO: American Society for Aesthetic Plastic Surgery

ST: California

IN: CPC MTC

SU: SVY

PRN

-- DC10577 --

0000 04/26/2014 17:00:00 EDT http://www.prnewswire.com

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