'Lead the Break' Instagram contest showcases reality of college spring break

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Survey: Most college students spend spring break constructively

WASHINGTON, March 10, 2014 /PRNewswire-USNewswire/ -- As spring break

season approaches, a national survey of 18- to 22-year-old full-time

college students revealed many students plan to work, volunteer, spend

time with family or catch up on studies over the break. Parents,

family and finances are the leading influence on college students'

spring break plans.

The majority of college students (58 percent) do not believe the media

accurately portrays how most college students spend their time and/or

behave during spring break. Furthermore, students' perception of what

other college students are doing during spring break does not match

their own self-reported plans.

"Students across America spend their spring break volunteering, doing

service projects, catching up on their studies, and spending time with

family," said Ralph Blackman, president and CEO of The Century

Council. "While we work hard to fight binge drinking and other

irresponsible drinking behaviors, these sensational headlines don't

reflect reality. The truth is the majority of college students spend

spring break taking part in productive activities and parents still

wield tremendous influence over their decisions."

The survey was commissioned by The Century Council, a national

not-for-profit funded by America's leading distillers and a leader in

the fight against drunk driving and underage drinking. The Century

Council has partnered with The BACCHUS Network, a Student Affairs

Administrators in Higher Education initiative and a collegiate peer

education program that supports the achievement of students' academic

and personal success by building skills in student leaders, to address

campus health and safety issues and to address the issue of high-risk

drinking on college campuses.

Armed with these survey results, The BACCHUS Network and The Century

Council wanted to show the "reality" of spring break to not only

media, but also to students and parents to encourage students to "Lead

the Break," which means enjoying spring break responsibly. The goal of

"Lead the Break" is to reach more than 8,000 student leaders and

advisors on 330 campuses and reward them for promoting the reality of

Spring Break by posting an Instagram picture showcasing a responsible

and productive spring break activity. Hosted on www.leadthebreak.com,

the effort will run from early March until April 15. To participate in

"Lead the Break" college students are encouraged to post the image to

Instagram with the hashtag "#LeadTheBreak". The students must also

hashtag the name of their college or university. The school with the

most mentions will increase its chance of winning.

"The BACCHUS Initiatives of NASPA is always on the lookout for new

ways to address binge drinking on and off college campuses, and we

know that students are involved in productive and responsible spring

break activities," said Ann Quin Zobeck, senior director of BACCHUS

initiatives and training. "And we wanted to highlight that through the

Lead the Break contest."

The Century Council has transformed countless lives through programs

that contributed to significant reductions in drunk driving and

underage drinking. Funded for more than 23 years by the nation's

leading distillers, we bring individuals, families and communities

together to guide a lifetime of conversations around alcohol


Contact: Fadi Seikaly 202-637-0077

SOURCE The Century Council

-0- 03/10/2014

/Web Site: http://www.centurycouncil.org

CO: The Century Council

ST: District of Columbia




-- DC80244 --

0000 03/10/2014 18:39:00 EDT http://www.prnewswire.com

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