The Celebrity Male Role Model Pixel Reveal Campaign: Ending Violence Against Women, One Pixel At A Time



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TO BUSINESS, ENTERTAINMENT, AND NATIONAL EDITORS:

The Celebrity Male Role Model Pixel Reveal Campaign: Ending Violence

Against Women, One Pixel At A Time

DENVER, March 7, 2014 /PRNewswire-USNewswire/ -- The Pixel Project

(www.thepixelproject.net) is proud to launch the Celebrity Male Role

Model Pixel Reveal campaign (http://reveal.thepixelproject.net) on

International Women's Day (8 March 2014). This campaign aims to raise

US$1 million in aid of the U.S.A.'s National Coalition Against

Domestic Violence (www.ncadv.org) and The Pixel Project while

highlighting the important role men and boys play in stopping Violence

Against Women (VAW). The campaign will launch with a series of live

Google Hangouts featuring prominent anti-VAW activists and popular

authors.

The Pixel Reveal campaign rallies the global audience to collectively

unveil an online million-pixel mystery collage of world-exclusive

celebrity male role model portraits by donating US$1 per pixel. Each

donation triggers the automatic reveal of the equivalent number of

pixels. For example, a $10 donation will trigger the reveal of 10

pixels. As more pixels are revealed, the cover picture will fade out

to uncover the portraits underneath it. When a celebrity male role

model is revealed, an exclusive anti-VAW public service announcement

from him will be launched. The distinguished line-up includes a Nobel

Laureate, a two-time Pulitzer Prize Winner and superstar

Environmentalist; and their portraits are taken by award-winning

international photographer, Jillian Edelstein. Donations start at as

little as $10.

Through the Pixel Reveal campaign, The Pixel Project is working to

accelerate a major paradigm change that is crucial for efforts to end

VAW by highlighting positive male role models to inspire men and boys

to join the anti-VAW movement. VAW has always been stereotyped as a

'women's issue'. In reality, it is a human rights issue that impacts

families and communities. Men may be the majority of perpetrators of

VAW, but good, non-violent men far outnumber them and have largely

remained silent on the issue. For VAW to end, these men need to be

involved in efforts to end the violence. The Pixel Reveal campaign

intends to do just that by triggering conversations about VAW

worldwide and inspiring men and boys to take action to stop VAW in

their communities.

To launch the campaign, a special series of live Google Hangouts will

be held between 8 - 31 March 2014 to kick-start conversations about

VAW and to encourage donations in support of the campaign. Anti-VAW

activist speakers taking part include UN Women, The Pixel Project, the

National Coalition Against Domestic Violence, the White Ribbon

Campaign, Stop Street Harassment, feminist activists and writers

Jaclyn Friedman and Soraya Chemaly, a panel of smartphone safety app

experts (Circle of 6, PFO tech) and a panel of documentary filmmakers

who focus on the issue of VAW (Evan Grae Davis, Lisa F. Jackson). The

bestselling and award-winning authors doing readings with Q&A sessions

in support of the campaign include Cornelia Funke, Isaac Marion,

Jacqueline Carey, and Kelley Armstrong.

Regina Yau, Founder and President of The Pixel Project, said:

"Violence against women is one of the most widespread and entrenched

human rights violations in the world and The Pixel Project is

delighted that our world-famous male role models, fellow activists,

allies, and acclaimed authors have stepped up to join us in raising

much-needed funds and widespread support for this cause. Violence

against women has long been seen as a women's issue instead of the

community and cultural issue that it is, and we hope this campaign

will change this by galvanising men and boys to join the cause."

Rita Smith, Executive Director of the National Coalition Against

Domestic Violence said: "The Pixel Project's Celebrity Male Role Model

Pixel Reveal campaign is an amazing and creative idea to help us

engage more male allies, share information across the globe to those

in need, and connect with activists around the world working to end

violence against women. We must join together if we ever hope to

reduce these kinds of crimes, and we are thrilled to be partnering

with The Pixel Project on this journey."

SOURCE National Coalition Against Domestic Violence

-0- 03/07/2014

/CONTACT: Regina Yau - The Pixel Project: Email: info@thepixelproject.net / pixelprojectteam@gmail.com; Rita Smith - National Coalition Against Domestic Violence: Email: rsmith@ncadv.org, Phone: 303-839-1852 Ext. 105

/Web Site: http://www.ncadv.org

CO: National Coalition Against Domestic Violence

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