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TO BUSINESS, ENTERTAINMENT, AND NATIONAL EDITORS:
The Celebrity Male Role Model Pixel Reveal Campaign: Ending Violence
Against Women, One Pixel At A Time
DENVER, March 7, 2014 /PRNewswire-USNewswire/ -- The Pixel Project
(www.thepixelproject.net) is proud to launch the Celebrity Male Role
Model Pixel Reveal campaign (http://reveal.thepixelproject.net) on
International Women's Day (8 March 2014). This campaign aims to raise
US$1 million in aid of the U.S.A.'s National Coalition Against
Domestic Violence (www.ncadv.org) and The Pixel Project while
highlighting the important role men and boys play in stopping Violence
Against Women (VAW). The campaign will launch with a series of live
Google Hangouts featuring prominent anti-VAW activists and popular
authors.
The Pixel Reveal campaign rallies the global audience to collectively
unveil an online million-pixel mystery collage of world-exclusive
celebrity male role model portraits by donating US$1 per pixel. Each
donation triggers the automatic reveal of the equivalent number of
pixels. For example, a $10 donation will trigger the reveal of 10
pixels. As more pixels are revealed, the cover picture will fade out
to uncover the portraits underneath it. When a celebrity male role
model is revealed, an exclusive anti-VAW public service announcement
from him will be launched. The distinguished line-up includes a Nobel
Laureate, a two-time Pulitzer Prize Winner and superstar
Environmentalist; and their portraits are taken by award-winning
international photographer, Jillian Edelstein. Donations start at as
little as $10.
Through the Pixel Reveal campaign, The Pixel Project is working to
accelerate a major paradigm change that is crucial for efforts to end
VAW by highlighting positive male role models to inspire men and boys
to join the anti-VAW movement. VAW has always been stereotyped as a
'women's issue'. In reality, it is a human rights issue that impacts
families and communities. Men may be the majority of perpetrators of
VAW, but good, non-violent men far outnumber them and have largely
remained silent on the issue. For VAW to end, these men need to be
involved in efforts to end the violence. The Pixel Reveal campaign
intends to do just that by triggering conversations about VAW
worldwide and inspiring men and boys to take action to stop VAW in
their communities.
To launch the campaign, a special series of live Google Hangouts will
be held between 8 - 31 March 2014 to kick-start conversations about
VAW and to encourage donations in support of the campaign. Anti-VAW
activist speakers taking part include UN Women, The Pixel Project, the
National Coalition Against Domestic Violence, the White Ribbon
Campaign, Stop Street Harassment, feminist activists and writers
Jaclyn Friedman and Soraya Chemaly, a panel of smartphone safety app
experts (Circle of 6, PFO tech) and a panel of documentary filmmakers
who focus on the issue of VAW (Evan Grae Davis, Lisa F. Jackson). The
bestselling and award-winning authors doing readings with Q&A sessions
in support of the campaign include Cornelia Funke, Isaac Marion,
Jacqueline Carey, and Kelley Armstrong.
Regina Yau, Founder and President of The Pixel Project, said:
"Violence against women is one of the most widespread and entrenched
human rights violations in the world and The Pixel Project is
delighted that our world-famous male role models, fellow activists,
allies, and acclaimed authors have stepped up to join us in raising
much-needed funds and widespread support for this cause. Violence
against women has long been seen as a women's issue instead of the
community and cultural issue that it is, and we hope this campaign
will change this by galvanising men and boys to join the cause."
Rita Smith, Executive Director of the National Coalition Against
Domestic Violence said: "The Pixel Project's Celebrity Male Role Model
Pixel Reveal campaign is an amazing and creative idea to help us
engage more male allies, share information across the globe to those
in need, and connect with activists around the world working to end
violence against women. We must join together if we ever hope to
reduce these kinds of crimes, and we are thrilled to be partnering
with The Pixel Project on this journey."
SOURCE National Coalition Against Domestic Violence
-0- 03/07/2014
/CONTACT: Regina Yau - The Pixel Project: Email: info@thepixelproject.net / pixelprojectteam@gmail.com; Rita Smith - National Coalition Against Domestic Violence: Email: rsmith@ncadv.org, Phone: 303-839-1852 Ext. 105
/Web Site: http://www.ncadv.org
CO: National Coalition Against Domestic Violence
ST: Colorado
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