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SALT LAKE CITY -- Success is predictable. That's the premise of the book "The 5 Laws That Determine All of Life's Outcomes." Author Brett Harward explained how successful people apply the principles and how everyone can do the same.
"They have a clear vision of exactly what they want before they ever start, and consequently end up getting it far more than those who don't have any idea," he said.
Harward says the principles are always in play, whether you know it or not. Those who consciously apply them usually come out on top.
"It's like gravity. If you apply gravity not well, it causes airline crashes. If you apply it well, it's what keeps airplanes in the air," he said.
He says the book took 10 years of working with people.
"Working with some people who were super successful, working with a lot of people who were struggling, and really noticing the difference between folks that seem like everything they touch turns to gold and folks that can never quite get ahead of the game," he explained.
He says the most surprising of the five principles is the law of frequency.
"One of the things that I notice is people who are super successful, they fail way, way more than most people. They just do it quickly.
"They don't have an attachment to being right. When something doesn't work, they say, ‘Well, that didn't work, now what are we going to do?' They attempt maybe about 100 times more activities or things in their lives than what average people do," he said.
It's not that everything they touch turns to gold, it's that they keep touching things over and over again and are not afraid of failing.
"They see failure as OK," Harward explained.
He will be teaching those principles to business owners during the KSL Marketing Summit, which kicks of next Wednesday, March 23.
Harward will present four different seminars:
- March 23 - Marketing 101: Marketing for growth
- April 5 - Constructing a marketing message
- April 26 - Choosing effective marketing mediums
- May 10 - Actively manage your marketing
For more information and to register, click here.