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Toasters



Estimated read time: 2-3 minutes

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This is Fred Ball for Zions Bank, speaking on business.

Despite the chilly weather outside, things are hopping at Toasters in downtown Salt Lake City. The coffee, sandwich and soup shop is full to overflowing, especially with customers attending conferences at the Salt Palace Convention Center across the street.

In the midst of the busy scene, owners Enes and Mubera Huskic, who own the shop, are behind the counter with their employees, filling customers' orders as quickly as possible. Customer service is something they specialize in, and their success can be measured by the steady growth Toasters has experienced since its creation five years ago.

Enes Huskic opened the shop shortly after the Olympic Games ended in 2002. His original intent was to mainly serve coffee and bagels, but customer demand changed the focus. Although he sells coffee, bagels and croissants in the morning, the most popular items are sandwiches. Demand is highest for the Turkey Avocado, but the other sandwich varieties are close in popularity.

With an extensive background in retail and customer service, Enes always wanted to run a shop. After moving to Salt Lake City in 1996, he waited a few years to adjust to the area and get established before pursuing his desire. He married Mubera shortly after launching Toasters, and they have been running it ever since.

The shop is unique because the biggest factors in determining what direction the business takes are customers. Although making money is important, Enes says satisfied customers are a higher priority. Customers are quick to notice even slight changes, so attention to even the smallest detail is essential. The meats and cheeses used for the sandwiches are some of the top brands available. The bread is baked daily at a shop just down the street.

As an avid fan of downtown, Enes says Toasters' location is prime. He feels the best way to continue growing his business is to follow customer demand.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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