Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
Research shows that measuring human brain waves could help advertisers develop more effective campaigns. By monitoring brain wave activity in volunteers, researchers can determine what types of film scenes elicit universal responses. Read More ...
×
