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Women across the U.S. confess: Beauty is more important than brains


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(HealthNewsDigest.com).. DEERFIELD BEACH, FL, February 10, 2006 - eDiets.com, Inc. (NASDAQ: DIET), leveraging the Internet and technology to bring diet, fitness, and healthy lifestyle solutions to market, conducted a survey in which 56 percent of the female respondents said they would rather have a thinner waist than a higher I.Q. The survey was conducted during the last week of January and the population sample included thousands of females across the United States.

"It's a bit sad to see that, given a choice, most would rather be lighter than brighter. But, women's beauty and value, at least in this society, has long been judged through the eyes as opposed to the ears," said eDiets.com psychologist Dr. John H. Sklare. According to Dr. Sklare, we live in a visually focused culture that rewards and worships the slim and beautiful, and pays little attention to those who don't posses these qualities.

American women, however, aren't the only ones who seem to value physical beauty over intelligence. A similar survey recently conducted in the United Kingdom by Tescoediets.com, a partner of eDiets.com, reported that 19 out of 20 women would rather be slim than have a higher I.Q. Given other options like being financially stable or scoring a date with the celebrity of their choice, more than half of the women surveyed said they would still rather be slim.

www.eDiets.com

© Health News Digest.com 2004 All Rights Reserved.

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