How Difficult Decisions Trick Your Brain Into Thinking They're Important [Mind Hacks]

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

Have you ever stood in the supermarket, deciding between two different types of toothpaste, when suddenly you realize you've been there for ten minutes? Here's how you're being tricked into thinking small decisions are actually important.More Read More ...