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New book provides self assessments for those wanting the same empowerment skills as their favourite athletes

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NAPLES, FL -- (MARKET WIRE) -- Dec 08, 2005 -- What separates the eminent winners from the participating losers depends more on what's coming from the head and the heart rather than on skill, says Gene Landrum PhD., author of the recently published "Empowerment: The Competitive Edge in Sports, Business & Life" (Brendan Kelly Publishing, 2005).

Unlike conventional biographies that only profile celebrities and how they became famous, "Empowerment" is a self-help guide that shows the "not-yet-great" how to reach eminence. It captures the human drama of several great athletes and provides a roadmap for the reader on his/her journey toward greatness. Dr. Landrum's 13 Principles of Greatness directly correlate to the achievements of athletes like Lance Armstrong, Tiger Woods, Martina Navratilova, and Jeff Gordon, among others. Thirteen self-assessment tests enable readers to assess personal strengths and weaknesses relative to these principles and to practice the winning behaviors that are prerequisites for success.

"This book teaches readers how to obtain the mental and emotional dispositions that underpin exceptional performance in athletics, business and life," says Dr. Landrum, who is also a college professor. Having earned credibility as an entrepreneur in his role as founder of the Chuck E. Cheese chain of restaurants and cofounder of the Atari Computer Company, Dr. Landrum has shared his Principles of Greatness with many businesses, colleges, and industry associations. The United Inventors Association, the National Health Administrators, various entrepreneurial clubs, and several chapters of MENSA have all received Landrum's message with great enthusiasm.

"Athletic performance is a consequence of a holistic mind-body interaction," contends Dr. Landrum, whose new book examines the early imprints and motivations of sports superstars through their psychological struggles to their ultimate triumphs. Readers of Empowerment have responded by saying the book is "enthralling," "captivating," and "powerful."

After years of competing himself and teaching what it takes to be great, Dr. Landrum decided to record his findings and research on what makes superstars tick in a wide spectrum of venues.

"Empowerment: The Competitive Edge in Sports, Business & Life" is available for purchase this holiday season through Brendan Kelly Publishing (, and on, and for $29.95. Bulk order discounts can be arranged through Teresa Kelly at (905) 335-3359. To schedule an interview with or book Dr. Landrum for an upcoming event, call Mollie Page at (239) 455-6727.

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Mollie Page (239) 455-6727

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