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Amazon UK launches Christmas stars campaign

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According to research from Internet bookseller, Christmas this year is likely to be dominated by books and gifts that have been influenced by celebrities.

The company has predicted that its book chart will be topped this Christmas by fashion advisors Trinny and Susannah with their new title Look Different, Feel Different, Act Different.

In response to this celebrity theme the company has also revealed that it has launched its annual Christmas Stars campaign. The campaign will provide site visitors with a range of celebrity interviews and other online content, with the featured celebrity changing each day.

The campaign, which runs from now until Christmas, features more than 40 celebrities in total including Piers Morgan, Ricky Gervais, Gordon Ramsay and Jamie Oliver.

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