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Popular Utah SEO company continues to grow with acquisitions

Popular Utah SEO company continues to grow with acquisitions

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In today's digital age, it's not enough to simply start a business and expect customers to find it. That's why digital marketing firms have exploded in growth out of the need to provide SEO (search engine optimization) and other key strategies for businesses. From this niche market, local company SEO Werkz has emerged as a leader in the field.

The Riverton-based business was named to the Inc. 5000 not just once, but for the past five years straight! Now, their growth is continuing with a string of new acquisitions.

SEO Werkz acquires Climb Marketing

In September 2022, SEO Werkz acquired Michigan-based marketing entity Climb Marketing. Founded by Jeremy Lopatin in the mid-2000s as a personal project to help his family's tea business get off the ground, Climb Marketing is the culmination of Jeremy's journey to become an expert in the world of digital marketing.

Climb Marketing has helped many clients build success in the digital space, focusing on B2B and enterprise marketing engagements. The acquisition will allow SEO Werkz to further support their largest entities in robust ways.

"This acquisition adds an amazing team with years of experience to support our larger SEO engagements," SEO Werkz CEO Paul Staten says. "This will help us continue to grow these bigger engagements and expand our focus to large companies in 2023."

The addition of Climb Marketing to SEO Werkz' umbrella of companies brings seven highly skilled marketing experts to the group.

SEO Werkz acquires Marlin Consulting

Soon after in October 2022, SEO Werkz acquired Marlin Consulting, a Florida-based SEO, web design and hosting company. Founded in 2009 in Palm Coast, Florida, Marlin Consulting specializes in web design—even winning national awards for website design and related services. Today, they offer some of the best design rates in the business, plus the same kind of month-to-month contracts that SEO Werkz already offers.

Marlin Consulting marked the sixth acquisition in SEO Werkz's history and added two seasoned web design professionals to the team.

"The addition of Marlin Consulting supports our web development team with some really tenured experience," Staten says. "We are excited to continue to support their clients and strive to bring them exciting new services they haven't had access to before!"

Popular Utah SEO company continues to grow with acquisitions

SEO Werkz acquires Firetoss

In its seventh and single largest acquisition yet, SEO Werkz acquired Firetoss in November 2022. Firetoss is a graphic design and marketing leader in Utah founded in 2010 by Tony Passey. The company was already well-known in the area for its work with major entities like the University of Utah, Real Salt Lake, Colliers International and Digicert. Firetoss handles needs ranging from e-commerce store building to website design, digital ad management and more.

This major acquisition brought 17 experienced Firetoss employees to the SEO Werkz team, bringing the company total to 65 US-based employees.

"Firetoss is an addition to the company I have been working on for years," Staten says. "Tony and I met on and off for years working out details and finally the stars aligned. We couldn't be more excited to have the Firetoss team add their expertise to augment our team."

Looking forward

All in all, SEO Werkz added 25 new employees to its team in 2022, not to mention the addition of expanded services and features that will help the company continue to be at the forefront of the digital marketing space.

"It is going to be an amazing 2023," Staten says. "We're looking forward to continued growth as we strive to do what's right for our clients. We aim to earn the business of every one of our clients, especially by showing a return on investment very early on. We've been able to build up to more than 800 running SEO campaigns and 350 Google Ad campaigns, all investing with us month after month because they see the value we bring. This is our passion!"

What can SEO Werkz do for your business?

The ultimate goal of hiring a digital marketing firm is to get your business to the top of every search results page. And while SEO Werkz specializes in putting your business in front of people who need your service, that's not the only thing they do. SEO Werkz also provides a full suite of digital marketing services, including pay-per-click (PPC) or Google Ads, paid and organic social media marketing, email, web design and development, and much more.

SEO Werkz has been in operation for more than nine years, providing Utah and national business clients with varied and customizable digital marketing solutions. To learn more about how SEO Werkz can improve your online presence, visit their website or call (801) 456-0195 today.

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