Have You Seen This? All COVID-19 commercials are the same

Have You Seen This? All COVID-19 commercials are the same

(Microsoft Sam, YouTube)


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A PLACE WHERE WE ARE ALL IN THIS TOGETHER — First things first here, I don't want to take away from many heartfelt and sincere tributes to our front-line workers and those who have been severely affected by the COVID-19 pandemic. There are brave men and women across the globe doing their part and risking their health, and even their lives at times. There are also those who have fallen victim to the virus and those they have left behind. There is nothing funny about this and there is no room for flippancy.

What this video calls out, and what makes me smirk, is that advertising agencies across the globe are doing their part to sell products using an emotional touch during this pandemic. And it appears that I missed the "Creating Commercials During COVID-19 101" class that I am assuming has to exist. I assume that because of this video from YouTuber Microsoft Sam.

It's a 3-minute and 40-second video cutting together dozens of commercials from various companies during the COVID-19 crisis. It's pretty incredible how similar they all seem to be in the formula they follow, even down to the kind of music they utilize to tug at your heartstrings.

Sure, I can give these advertisers a hard time about copying one another and using the same emotional queues to connect you to their brand, but these people know what they're doing; these companies have millions or even billions of dollars for a reason. I mean, thanks to that somber piano music I'm ready to rent a Penske truck and open an account at SDCCU, and I don't even live in California. Also, does anyone know where I can find a Taco Cabana?

It's true, these are unprecedented times (start the somber piano music), and even though I can't stand close to you, I think this "Have You Seen This?" article will bring us closer together, all without leaving the safety of your home. (build up the somber piano music) And we're going to get through this ... together.

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John has grown up around movies and annoys friends and family with his movie facts and knowledge. He also has a passion for sports and pretty much anything awesome, and it just so happens, that these are the three things he writes about.

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