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When “The Book of Mormon” musical opened on Broadway in 2011, The Church of Jesus Christ of Latter-day Saints issued the following statement:
“The production may attempt to entertain audiences for an evening, but the Book of Mormon as a volume of scripture will change people's lives forever by bringing them closer to Christ.”
When the musical came to Los Angeles in 2012, the LDS Church bought ad space in the show’s playbill and similar ads later appeared in productions of “The Book of Mormon” musical throughout the country. The ads said things like, “The book is always better” and “You’ve seen the play, now read the book.”
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