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What most people don’t know about Spartan Race founder Joe De Sena is that the famously tough guy is a family man in love with his kids.
De Sena, 47, didn’t set out to build an endurance-race empire that helped give rise to the word “sufferfest.” He set out to answer a question a lot of fathers have: “How can my wife and I inculcate a love of movement in our own children?”
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