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This is Chris Redgrave for Zions Bank Speaking on Business.
Digital marketing is the wave of the future. Email opens on smartphones and tablets have increased 80 percent recently. The average return on email marketing investment is over $44 for every dollar spent, according to Media Bistro. Chris Bennett saw the potential with digital marketing years ago, which is what inspired him to start his business, 97th Floor.
Owner/founder Chris Bennett considers 97th Floor a full-service digital marketing agency handling content, graphics and promotion. They also help clients with strategy and developing the client's vision for reaching higher levels of success in getting the word out about what they offer. Their client list is extensive after 10 years in the business and includes names like OC Tanner, ESPN, Time Warner, Discover Card, Dell, NuSkin and Blendtec.
Just a few months ago 97th Floor was named Digital Marketing Agency of the Year in the United States, an important recognition. Closer to home, Chris was named as one of Utah's 10 Coolest Entrepreneurs by Utah Valley Magazine. The company has also won a marketing award for their work with OC Tanner.
While Utah is still their biggest focus, 97th Floor has expanded to include offices in Orange County, California and Toronto, Canada. With an international client base, Chris says the Toronto office is intended to be a more effective way of reaching clients around the world. They've also built a vibrant intern program and hire upwards of 30 interns a year exposing them to digital marketing. Many of these interns end up coming on board at 97th Floor while others go on to get social media jobs elsewhere. Chris considers the program a success with the placement rate for their interns.
The 97th Floor team has grown to include 40 employees. Chris says they hire strong writers who are passionate about digital and marketing then train them up in the company style and culture. As for the name? That was a two a.m. brainstorm with Chris and his wife, intended to communicate the big market feel he wanted the agency to have.
For Zions Bank, I'm Chris Redgrave, speaking on business.
97th Floor 2600 W. Executive Parkway, Ste. 180 Lehi, UT 84034 801-341-1986 www.97thfloor.com
