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This is Chris Redgrave for Zions Bank Speaking on Business.
It's no secret that Utah is one of the top performing states in the nation. In the U.S. Chamber of Commerce Enterprising States report, Utah was ranked top overall performer for 2014. The Pollina Corporate Top 10 also ranked Utah No. 1 for the third year in a row. All of these recognitions are a testament to Utah's strong entrepreneurial culture, which Cody Dobson and Chris Owens are supporting with their business, Canvas Creative Studio in Salt Lake City.
Canvas Creative Studio has a focus on designing mobile apps and websites and developing brand strategy. Their customers include startups, partner relationships and business-to-business work. Cody says many clients are tech startups with a great idea that needs a web-based platform or a mobile focus. This is when they contact Canvas Creative Studio and get assistance, from formulating the idea through design, coding and developing the right market.
Both Cody and Chris say that one of the keys to developing a successful application is to make sure everybody is on the same page. Often what this amounts to is a boot camp for small business owners, so they can see the big picture of what it'll take to accomplish their vision. Usually this boils down to the minimal viable product, or MVP, so you can see exactly what your company needs to deliver the results you want. Once this happens, the team at Canvas Creative Studio helps the client identify the right target market before developing the mobile app.
Company founders Cody and Chris both love working with startups because they're usually engaged and eager to see their idea come to life. What they try to do is guide these business owners to look at the big picture, and then help them figure out what those pieces will best create. This is a process that is essential in bringing a vision to life. Sometimes that means identifying ideas that aren't viable but most of the time the Canvas Creative Studio team plays a vital role in bringing new businesses and ideas to the marketplace.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Canvas Creative Studio 435 W. 400 South Salt Lake City, UT 84101 435-669-3958 www.canvasandthemachine.com
