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-- WITH PHOTO -- TO FASHION, NATIONAL, AND RETAILING EDITORS:
PANDORA Jewelry Adds New Charms to Major League Baseball Themed
Collection
COLUMBIA, Md., March 28, 2014 /PRNewswire-USNewswire/ -- PANDORA
Jewelry has introduced a new MLB-themed PANDORA charm representing the
League's 30 MLB clubs. The new MLB charms hit select PANDORA retailers
March 27, with a suggested retail price of $75.
The 30-year-old international jewelry brand prides itself in offering
women high-quality, hand finished jewelry that celebrates every
woman's personal style and unforgettable moments. Just in time for
Opening Day, PANDORA adds an additional MLB charm to the collection of
two existing MLB charms, to offer women other options to celebrate
their favorite teams all year round. The new MLB themed charm will
feature logos of each of the 30 MLB Clubs engraved on PANDORA's
sterling silver Baseball charm.
"With the launch of our first round of PANDORA MLB themed charms, we
received a countless number of positive responses from our retail
partners and consumers, as this has been a long time request," said
Beth Moeri, Senior Vice President, Merchandising, PANDORA Americas.
"We know women sports enthusiasts are just as passionate as men, and
they continuously look for fashionable ways to dress up for games and
cheer for their favorite teams - we're thrilled to offer another
assortment of charms for our consumers to choose from and style their
bracelets."
"We couldn't be happier to continue to grow our great relationship
with PANDORA Jewelry and offer our female fans another fashionable
option to support their favorite team just in time for Opening Day,"
said Howard Smith, Senior Vice President, Licensing, Major League
Baseball Properties. "The MLB-themed collection that Pandora
introduced in October was its first professional sports themed
collection, so to see successes with such a highly recognizable,
respected and sought after brand is truly thrilling."
PANDORA and MLB announced their relationship back in October 2013, and
released Pau Amarelo, yellow, wood charms, and sterling silver dangle
charms engraved with each of the 30 MLB Club Team logos.
The PANDORA and MLB collection is available at select authorized
retailers. To view the entire MLB and PANDORA collection, visit
www.pandora.net or www.MLB.com.
About PANDORA For more than 30 years, PANDORA has been making its mark
in the international fine jewelry industry and is world-renowned for
its high-quality, hand finished designs made from genuine materials at
affordable prices. The collections inspire women to embrace their
individuality with romantic and feminine pieces that capture the
unforgettable moments of life. The strength of the PANDORA charm
bracelet is the detailed design, the high quality and the unique
threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable
luxury collections include customizable charm bracelets, rings,
earrings, necklaces and watches made from sterling silver and 14K and
18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80
countries on six continents in over 10,300 locations, including
approximately 1,100 PANDORA branded concept stores. To view the
PANDORA collection, build a personal piece online or locate a jeweler,
please visit PANDORA.net . For news and updates, find us on Facebook
or follow us on Twitter .
Headquartered in Copenhagen, Denmark, PANDORA employs over 8,500
people worldwide, of whom more than 5,900 are located in Gemopolis,
Thailand, where the company manufactures its jewelry. PANDORA is
publicly listed on the NASDAQ OMX Copenhagen stock exchange in
Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion
(approximately EUR 1.2 billion). For more information about PANDORA,
please visit www.pandoragroup.com .
About Major League Baseball Properties The Major League Baseball Clubs
formed Major League Baseball Properties (MLBP) in 1966 as the Clubs'
agent for marketing and trademark licensing and protection. Major
League Baseball Properties is responsible for managing consumer
licensing activities, developing national advertising campaigns,
cultivating sponsorship opportunities with major consumer brands and
corporations, growing the game and the business of baseball outside
the United States and creating national marketing programs in
conjunction with Clubs, broadcast rightsholders and national sponsors.
MLBP also operates a full-service video and audio production unit
(Major League Baseball Productions), a publishing division and stock
photo licensing agency, and manages logistics for the All-Star Game
and World Series as well as all other special events. For more
information on Major League Baseball, log on to www.MLB.com .
Photo - http://photos.prnewswire.com/prnh/20140328/DC93368
SOURCE PANDORA Jewelry
-0- 03/28/2014
/CONTACT: Keshia Holland, PANDORA, o: 410-309-0200, kholland@pandora.net; or Heather Woolford, GKV, o: 410-234-2519 or m: 410-375-2334, heather.woolford@gkv.com
/Photo: http://photos.prnewswire.com/prnh/20140328/DC93368
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.pandora.net/
CO: PANDORA Jewelry
ST: Maryland
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-- DC93368 --
0000 03/28/2014 18:52:00 EDT http://www.prnewswire.com
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